![]() ![]() Having ownership of her work is also deeply personal to Swift. Red (my version) is out /Ji26KdOlWQ- Taylor Swift November 12, 2021 ![]() Red is about to be mine again, but it has always been ours. It never would have been possible to go back & remake my previous work, uncovering lost art & forgotten gems along the way if you hadn’t emboldened me. This is commonly known as a “master.”Īn artist like Swift gets a certain chunk of the revenue made by the recording but usually doesn’t control the recording. Swift didn’t own her masters in the first place because, when a recording artist signs with a label, the standard legal arrangement grants the record company ownership of the copyrights of the recordings. That’s a tedious process, but also a savvy business move: It not only boosts Swift’s streams and sales, but it also gives her control over her work - or at least the new “Taylor’s Version” of them. ![]() You can now order Taylor Swift's favorite Starbucks drinkīy re-recording her hits, Swift will have to begin again on songs her fans know all too well so she can reclaim control over her masters. (Photo by Jamie McCarthy/Getty Images for MTV) Jamie McCarthy/Getty Images for MTV NEWARK, NEW JERSEY - AUGUST 26: Taylor Swift attends the 2019 MTV Video Music Awards at Prudential Center on Augin Newark, New Jersey. ![]()
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